About kittoi
The Heart
Behind kittoi
We are all different.
Our gender, our dominant hand, our body size—
Some of us walk, and some of us don’t.
Sometimes we stretch ourselves,
and sometimes we just need to let go.
But even so, we believe: it’s okay to be just as we are.
And things will, somehow, be okay.
Even the vague and uncertain parts of ourselves
deserve to be embraced.
We hope for a world where such gentle kindness can grow.
“Toitoitoi” is a German charm—a way to
wish someone good luck.
We named our brand kittoi
in the hope that, through each encounter with it,
the world will become a little more
“kitto ii” — a little more kind, a little more hopeful.
kittoi's
promise
-
Let’s do this!
Through our brand
and the products we create,
we hope to spark understanding
among people from all walks of life.
＊Aiming to build mutual understanding
between disabled and non-disabled people. -
In a world like this,
things will surely be okay.
A world where everyone,
no matter their background,
can equally enjoy daily life
and care for one another
with empathy and understanding. -
What We Value
- Sensitivity
- Seeing the struggles of others as our own,
walking alongside them through their challenges,
and striving together to find solutions. - Diversity & Inclusion
- Embracing different ways of thinking and
valuing diverse perspectives,
with an open heart and a spirit of mutual respect. - Sustainability
- Creating products and services
that deliver lasting value,
unbound by fleeting trends,
and designed with the long term in mind.
Company
Profile
- Name
- kittoi Inc.
- Capital
- 5 million yen
- Establishment
- October 30, 2024
- Representative
- Tomohiro Tsutsumi
- Business Content
- Planning, development, and sales of inclusive and user-friendly products for everyone.
