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kittoi — Good for all, surely out there

kittoi, what kind of brand is it?

At kittoi, we value being “good for everyone” and creating the “attractive design” we believe in, making lifelong products you can keep for years to come.

The word “kitto” (surely), the origin of our brand name, and “toi toi toi,” a German charm for wishing happiness, are both a little vague, yet we found in them a “positive and flexible kindness.”

Accepting and embracing ambiguity. Enjoying thinking together, asking “so, what shall we do?” A world where such kindness spreads will surely be “good for everyone.”

We hope kittoi's products can be a spark or a small help toward that. With that wish in mind, we run kittoi each day.